CHARCOAL MELLOWED. DROP BY DROP.
Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey doesn’t follow a calendar. It’s only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago. And how we still do it today.
The original all-conquering cola-friendly colossus, Jack Daniel's No. 7 commands a legion of fans worldwide, thanks to the sweet smoothness imparted by the Lincoln County Process of charcoal-mellowing the spirit before maturation.
*Nose : Balanced character, sweet, oaky, medium body.
*Palate : Concentrates at mid-palate, balance of sweet and oak, great mixer.
HOUSE OF SPIRITS ENCOURAGES RESPONSIBLE DRINKING